Product design is to make you happy while sitting on nails

A subjective ruler to take measures
with mercy and irony

Developed for the exhibition La caffettiera del masochista, ovvero degli oggetti impossibili (Art&Gallery, Milan, Italy, Fuorisalone 2005.)

La caffettiera del masochista means "the masochist's coffeepot" and it's the italian translation for the title of the famous book The Design of Everyday Things by Donald A. Norman.

The aim of the exhibition was to design and produce impossible things.

1selfmeter was also exhibited at:

> Piemonte Torino Design 2006/2007 (travelling ehxibition: Torino, Canton, Seul, Ningbo, Hong Kong, Kyoto, Hanoi, Santiago del Cile, Belo Horizonte. Next stage: Instanbul).
More info: www.piemontetorinodesign.it

> Palermo Design Week 2007 (Palermo, Italy).
More info: www.palermodesignweek.it

> MIAAO, Museo Internazionale delle Arti Applicate Oggi 2007 (Torino, Italy)